You are marketing your words when you take your business online. You want to influence your target market with your message. One of the best ways to do this is with your own E-Book.  The E-Book can be a   re purposed combination of your old posts, articles and newsletters, reworked and polished.  Links to your website or landing page should be placed in the appropriate pages to draw more traffic to you as the digital book becomes viral when shared with others.

Just as the printed and bound books of our Public Libraries, the E-Book may be saved by each individual and reviewed as needed.

Your E-book needs to be interesting and informative.  Include images and links as well as text. In a prominent section encourage readers to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember your links back to your site are contained in the E-book.

Double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Poor editing with errors will reflect badly on you and could even be damaging.

It is relatively easy to build an E-book from past articles and posts. Reorder the content, add new information and present a good looking package. While you are working on your second E-book, your first viral salesman will be busy spreading the word!

Don’t forget to submit your E-book to some of the E-book directories.

*illustration with permission of Hiking Artist and under creative commons license